On the heels of his book launch, Michael Alden speaks with Skip Prichard, an accomplished CEO and growth-oriented business leader. Below is an excerpt from from the article, for the full text visit Skip’s website.

What made you decide to research the concept of 5%?

After the publication of my first book, Ask More, Get More, I received some fantastic feedback and accolades.  But as I continued to speak with people about achieving their goals, I found that many of them wanted more.  Despite all of the time and money they put into “personal development,” they were not where they wanted to be.  I wondered, why are so many people stuck?  Is there something that the average, everyday person can do to get ahead?  And is it something that is truly achievable, something that doesn’t cost money, something that yields real tangible results?

I reflected on what would happen if we applied just 5% More to virtually every aspect of our lives.  Was there research that showed what 5% More can do? I didn’t have the answer, so I began to study what our lives would look like if we had, did, or wanted just 5% More.  The information I found and the science to support what just a little effort can do in virtually every aspect of our lives was compelling.  But when I dug a little deeper for anecdotal evidence into my own life and the lives of other successful people, it was even more astounding and profound.  Instead of trying to make big changes, the way for any person, anywhere in the world, to improve his or her life, health, wealth, or relationships, and achieve their goals is by just adding 5% More effort.

Read more here.

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